27. November 2019 · Comments Off on Understanding Business Review Sites · Categories: Business and Management · Tags: , ,

Consumers will often browse the site before making a purchase. However, in some cases, this review is more confusing than helpful. In others, they are totally misleading. How do you really know if they are honest reviews or if the company pays somebody to post a positive review as part of the "online reputation management" service? How much influence should you pay a bad review in your decision to use or not use a particular company?

Business Review Websites

Today, there are dozens of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all used by consumers. In addition, sites like the European business review journal offer the opportunity for customers to leave a review about a business. If the company is online, there are literally dozens of online sites offering feedback about a company.

Image Source Google

How Do Review Websites Work?

In most cases, review websites are open to anyone wanting to leave a review. Sites like Google + do a decent job of weeding out spam, but no program is going to be perfect. One way to get rid of review sites is if the site does not allow business owners to respond to the feedback or completely reviewing the feedback before it is posted. Sites like this may be more to the generation of revenue through advertising on the feedback actual legitimate.